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‘Nasstar Channel’ to run as separate business unit dedicated to driving success with its 600 partners

Nasstar is pleased to announce the launch of Nasstar Channel a new standalone division dedicated to the success of its 600 partners. The move follows Nasstar completing the acquisition of the National ICT services business of KCOM in August. This now means Nasstar is now one of the largest independent providers of transformative technologies in the UK with over 1,200 employees. 

Nasstar Channel will be very much part of the Nasstar Group family, but it will have a unique brand identity that sets it apart. Nasstar Channel will remove the complexity and spell it out in black and white, allowing its partners to add the colour, which has been reflected in the visual identity and colour palette. 

Dave Hawkins, Head of Sales for Nasstar Channel comments: “Now the acquisition is complete, we wanted to turn our attention to our partners. To do this, we’ve broken the channel away from the rest of the business to focus on what our partners really need. We are investing heavily in our technology, boosting automation and innovation. With a rapidly evolving portfolio of solutions and services and are striving to become a single source of partner solutions for the channel.

We’re also removing the complexity, making it easy to do business with us, providing our partners with the tools, training and expert guidance to maximise their potential and add value for their customers. 

Dave continues: “In a constantly evolving marketplace, customers are making the journey from legacy to new technology and are at various stages in their transformation. It’s complex and they need strategic advice and solutions to help get them there. We have the technologies and services customers need and with access to all the major vendors, we are offering best-in-class features, functionality, and expertise born out of decades of experience.” 

The benefits of Nasstar Channel will be seen over the next few months with early initiatives including paper free automated processes with easy onboarding online. It will also see training tools and technical support move online including a new and improved Partner Portal. This alone will make it 50-60% quicker to buy services from Nasstar Channel and deliver them to customers. Services will be further refined, and Nasstar Channel are committed to developing their engagement and enablement strategies to extend the reach and potential of its channel partners.